Piracy is not only an ever present problem for entertainment companies, but an ever growing one as well. A new alliance of entertainment producers and providers has formed in an effort to do something about it, and Disney is on board.
The Alliance for Creativity and Entertainment is a coalition that aims to combat piracy, using all legal means and counting on the resources of the MPAA. The Walt Disney Company is just one of the many members of ACE, some of whom would be competing under different circumstances. Along with Disney, ACE includes: Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, MGM, Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications, Village Roadshow, and Warner Bros. Entertainment.
ACE’s website states that the coalition supports “voluntary, private-sector initiatives – among content creators, advertising networks, payment processors, domain name registrars and registries, search engines, internet service providers, and other responsible players – to reduce illicit conduct and promote healthy online commerce.”
Such a massive coordination seems necessary to take on the growing presence of piracy. Here are a few piracy statistics taken directly from ACE themselves:
- “Worldwide, in 2016, there were an estimated 5.4 billion downloads of pirated wide release films and primetime TV and VOD shows using peer-to-peer protocols. (Analysis of MarkMonitor data)”
- “In 2016, there were an estimated 21.4 billion total visits to streaming piracy sites worldwide across both desktops and mobile devices. (Analysis of SimilarWeb data, based on streaming sites with at least 10,000 copyright removal requests according to the Google Transparency Report)”
- “Google processed over 78 million piracy removal requests in the month of March 2017 – or more than 1,700 per minute.”
- “A study that looked at a sample of the top 589 pirate sites found that they generated an estimated $209 million in annual advertising revenue alone. Profit margins for sites supported solely by advertising range from 86 to 93 percent.”
Piracy remains a problem, even as an increasing number of legal streaming services becomes available. ACE states that worldwide there are more than 480 legal services the public may use to watch movies and television on-demand.
Alan Braverman, Disney’s SVP and general council, said of the coalition, “ACE will help protect the viability of the creative community and ensure audiences continue to enjoy the high-quality content they have come to expect. It enhances our collective efforts to fight online piracy by disrupting the criminal enterprises that profit from the theft of copyrighted content, while promoting the legal market for that content.”