Disney Parks Creates New Packaging for Jewelry to Make Gift Giving Simple


Jewelry packaging Dots

These days, it’s not difficult to find that perfect gift item at Disney Parks for a loved one. Often times, the more difficult part is trying to figure out the perfect way to present the gift. The jewelry team at Disney Parks Merchandise has just introduced new packaging that will make gift giving a breeze.

Jewelry Merchandiser Clay Chaffin said,

“When designing products, we continually look for ways to enhance our guests’ shopping experience. We began placing jewelry on removable cards and attaching those cards to miniature gift bags. This change improved in-store displays by making products easier to showcase by story, and, more importantly, it gave guests a simple yet elegant way to gift Disney jewelry. The response has been great!”

Jewelry package Castle close up

The new packaging consists of decorative jewelry cards that are attached to the outside of gift bags either by removable bows or clasps. Once purchased, the cards can be easily detached and placed inside bags making gift giving a breeze.



There are several new collections that were created especially for Disney Parks to utilize these reusable and adorable gift bags.

Jewelry package collage

Chaffin also said,

“We wanted to tell a story with each collection so they look visually connected when displayed in stores. Necklaces, bracelets, and earrings were inspired by Disney characters or icons from Disney Parks that our guests love.”

Jewelry packaging Castle



“Covered in polka dots, the Dots & Dashes collection celebrates the best of Minnie and Mickey Mouse. The Kingdoms & Castles collection salutes Disney Princesses or animated classics like Walt Disney’s Alice in Wonderland or Peter Pan. Popular Disney Villains and delightfully fun attractions like the Haunted Mansion are found in the Magic & Mischief collection.”

Guests can expect to find these items in select merchandise locations at Disneyland or Walt Disney World Resorts.

Source: Disney Parks Blog


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