Disney’s The Magic of Storytelling Campaign Launches Dec. 29


Jenna Elfman MagicOfStorytelling

Beginning today, December 29, and continuing through March 31, 2018, you can be a part of helping Disney donate up to one million books to children in need through First Book.

With your help, “Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window (up to a maximum of one million books across all 2017-2018 Disney Magic of Storytelling promotions).”

There are four ways that you can unlock a donation!

First, post a “Shelfie” on your Twitter or Instagram account using the hashtag #MagicOfStorytelling.

Magic of Storytelling Shelfie

Buy a book! The following retailers will participate in The Magic of Storytelling campaign during the dates listed below. Click here for a complete listing of eligible books.



The Magic of Disney Participating Retailers

Enter The Magic of Storytelling Sweepstakes for your chance to win a 5 day/4 night vacation for 4 including airfare to Aulani, A Disney Resort & Spa in Ko Olina, Hawai’i. For every entry, Disney will donate a book to a child in need!

Lastly, read a Disney book using the Disney Story Central app for iPhone.

Note: Book donations are not applicable for Mississippi.

Visit TheMagicOfDisney.com for complete details!

Source: Disney



*The information contained in this article represents the opinion of the author, and not necessarily the opinion of the DIS.

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