Vintage Disney related collectibles, also known as Disneyana, can garner big money at the right auction. According to an article on Forbes.com by Simon Thompson, at the recent Remembering Disneyland auction a Disneyland prospectus from 1954 sold for $10,600, which was remarkable as its estimated value was about $1,000 or $2,000. The Remembering Disneyland auction in Sherman Oaks, California showcased over 800 rare Disneyland related items.
The 1954 Disneyland prospectus was a 14-page booklet of images and information that was used to promote the park to prospective investors before it opened.
The auction held at Van Eaton Galleries has hosted many Disneyana events including The Story of Disneyland, Collecting Disney, and Walt Disney’s Disneyland. Next year the auction’s theme will be items from the Happiest Place on Earth.
The 1954 Disneyland prospectus wasn’t the only item receiving attention at the Remembering Disneyland auction. A Main Street Keystone Cop costume sold for $6,900, an original elephant maquette from The Jungle Cruise sold for $12,075, a Tower of Terror room key cabinet sold for $12,650, the Tower of Terror television prop sold for $13,800, and an extremely rare Rainbow Caverns attraction poster sold for $16,100