Disney fans and Make-A-Wish supporters who are wishing to share the joy this holiday season can now contribute to making wishes come true for children with critical illnesses by simply posting a photo and using a specific hashtag on their social media outlets.
“Disney Parks will donate $5 to Make-A-Wish, up to a total of $1 million, for each photo taken and shared featuring Mickey Mouse Ears – or any creative “ears” at all – with the hashtag #ShareYourEars. Photos can be uploaded to Facebook, Twitter or Instagram between now and December 25, 2017.”
Bob Chapek, Chairman of Walt Disney Parks and Resorts said:
“We love to make magic every day at Walt Disney Parks and Resorts across the world. It’s especially meaningful when we get to work with Make-A-Wish to bring happiness to people when they need it most. Last year, we were thrilled that millions of our fans joined us in support of this great work through Share Your Ears, and we couldn’t think of a better way to share the joy this holiday season than by inviting them to do it again.”
If you watched ‘The Wonderful World of Disney: Magical Holiday Celebration’ on ABC last week, you may have heard Nick Lachey make the announcement during the broadcast. Lachey was sporting a pair of classic Mickey Mouse Ears and took a selfie in front of the Tree of Life at Disney’s Animal Kingdom then invited fans to join him in displaying their own ears.
The first #ShareYourEars efforts were held back in February 2016 and became a viral sensation globally. “In celebration of the 60th Anniversary of Disneyland and the 100,000th wish fulfilled by Disney and Make-A-Wish, millions of fans from around the world shared their ears online, demonstrating their support for wish-granting and an incomparable sense of creativity. Based on the overwhelming fan response, Disney doubled its original $1 million donation to $2 million.”
The Make-A-Wish statistics show that approximately 9,000 Disney-related wishes are granted worldwide each year to include experiences at Disney theme parks, on Disney Cruise Line, meet-and-greets with Disney characters, along with visits to TV and movie sets – making Disney the most popular request by Make-A-Wish children.
David Williams, President and CEO of Make-A-Wish America said:
“We are thrilled to dust off our ears once again to celebrate the imagination and creativity of our wish children and supporters through Share Your Ears! Since the very beginning of Make-A-Wish, Disney has provided our wish children with life-changing wish experiences – bringing them renewed energy and strength, and uniting their families and communities.”
Jon Stettner, President and CEO of Make-A-Wish International added:
“We are so grateful to Disney, and its guests and fans worldwide, for their ongoing support. Last year, the campaign sparked a global community to come together in a fun celebration of wishes – and we couldn’t be more grateful to our friends at Disney for hosting year two of this incredible campaign!”