Walt Disney World news

Disney Store to open 40 more concept stores

Leah Zanolla | Posted: May 26, 2011 | Updated: Oct 19, 2014 - 9:25:27 AM
The Walt Disney Co. has been working on changes to their Disney Store brand, introducing new concept stores in several major markets, including Montebello California and New York City. The new stores are doing so well that by the end of 2011, 40 more will be open, bringing the total to 60 in sixteen areas of North America and eight countries.

The stores really focus on customer interaction and include such features as an in-store theatre for kids, magic mirrors where children activate princess movie clips, and a RIDEMAKERZ section to customize toy cars.

Paul Geiner, senior VP with Disney Store North America, said in a press release: "The excitement from our guests has been phenomenal and we're working diligently to open more locations in new markets. We want to give landlords a new retail experience that will drive return visits to their malls, and give families the opportunity to experience the Disney Store magic in their local community."