Disney imposes per-guest limits on Frozen merchandise
May 4, 2014
Due to the overwhelming popularity of anything having to do with the hit animated film Frozen, Disney has now imposed a limit on Frozen merchandise. This limit is in place at Walt Disney World and Disneyland, Disney Cruise Line ships and Disney Vacation Club locations. Guests are allowed to purchase five of any single item, in order to ensure that others may have the same opportunity.
The Disney Store has also instituted a similar policy. In both their stores and online, guests may purchase two items each of select merchandise products. Elsa costumes are limited to one per customer. All Frozen merchandise will be put on shelves (or available for sale online) as soon as it arrives, except for certain items such as dolls and plush. Those items will only be available for sale at store opening on Saturdays. Elsa costumes are in higher demand, so on Saturdays, there will be an opportunity drawing to purchase one costume per guest. Only stores with enough inventory will be participating. The Disney Store is hoping that their Frozen merchandise will all be back in stock by July or August.