From www.wdwinfo.com

Disney wants guests to show their "Disney Side"
Sep 30, 2013

Disney Parks Blog have a new campaign - "Show Your Disney Side." They want park guests to show "the side of you that says 'yes' more often, laughs louder and lives life to the fullest. It's the side of you that embraces fun and comes out to play the moment you step through the gates at Disney Parks."

To promote this new slogan, the company has released a TV commercial, as well as a new website, DisneySide.com. Guests are invited to share photos of themselves showing off their "Disney side" on the website, as well as on Disney's social media networks by using the hastag #DisneySide.