From www.wdwinfo.com

Disney and News Corp. planning changes for Hulu?
Mar 3, 2013

Changes may be coming to Hulu, the on-demand video streaming service. Hulu is currently co-owned by Disney, Fox Broadcasting Company (News Corp.), and Comcast. Disney and News Corp. have been discussing how best to support the fledgling company, of which they each own a third. Disney wants the service to become ad-supported, and News Corp. wants to go after subscriptions. Hulu currently offers a mixture of both, with a free version with ads available, as well as the Hulu Plus subscription service that features limited advertisements. Both of the media giants are willing to sell their portion of the company, either to the other party or to someone from the outside. Hulu has not been able to attract subscribers like Netflix has; Netflix has over 27 million, Hulu has three million. With Hulu CEO Jason Kilar leaving the brand, it is unclear what direction they will take in the near future.