Disney and AARP announce member benefits
| Posted: Sep 14, 2008 | Updated: Oct 19, 2014 - 9:25:27 AM
The Walt Disney Company and AARP, an assocation for Americans age 50 and up, have announced that they are partnering to bring exclusive offers to AARP's 40 million members. Mickey Mouse made an appearance at this year's AARP conference to help announce the collaboration.
With American grandparents spending an estimated $40 billion a year on their grandchildren, part of the focus of this initiative is in creating unique family oriented Disney experiences for AARP members.
Initially, Disney will offer discounts on Disneyshopping.com. AARP members will also be able to enjoy special events designed for them at Epcot's Flower and Garden Festival, and both Epcot and Disneyland's Food and Wine Festivals.
AARP's CEO William Novelli stated "Our members have a strong desire to connect with younger generations and leave the world a better place for their children and grandchildren. The relationship with Disney creates opportunities to help bring our member's families together in fun and exciting ways."
Bob Iger, Disney's President and CEO, commented "As the worldwide leader in family entertainment, Disney is incredibly pleased to collaborate with AARP to provide great content and experiences for people of all ages. Disney has been helping families connect for generations and we're delighted to now be enabling AARP members to share great times and memories with their kids and grandkids."
The Disney benefits for AARP members are anticipated to be announced in the coming months.