Richard Petty Driving Experience promoting Orlando location

by Leah Zanolla
Jul 31, 2009

The Richard Petty Driving Experience is starting a new marketing campaign. There are three permanent locations for this attraction across the country, but the Orlando location is the busiest of the three. The Driving Experience has decided to use 90 percent of its marketing budget to promote the Orlando location and to let people know that it is on Disney property. They would like to have more people book this in advance as a part of their vacation plans and not just a spur of the moment add-on. With the economy, it is tougher to add on an extra attraction like this when it isn't already in the family's budget. Some other changes the company is making include more empasis on its racing-kart program, a safe-driving program for teenagers and creating a "repeat driver" discount program.

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• Last Updated: Feb 8, 2012 - 9:40:38 AM