New marketing campaign between SeaWorld and the Miami Dolpins
Sep 27, 2012
SeaWorld is teaming up with the Miami Dolphins in a new marketing campaign. The multi-year deal, "SeaWorld, Where the Dolphins Play!" will feature former Dolphins linebacker Jason Taylor and his family.
Taylor says that he and his family have had a great time at SeaWorld's parks. "From the exciting rides to swimming with the Dolphins, and everything in between, SeaWorld is simply an amazing destination for family entertainment."
SeaWorld's Vice President of Marketing Toni Caracciolo says the partnership between the two organizations is a great fit. "We both share the same commitment to family and tradition and are great places to make lifetime memories. We're thrilled to have Jason Taylor involved because he's devoted to family, a world-class athlete and loved by so many fans."
The Miami Dolphins' Chief Revenue Officer, Jim Rushton, agrees. "We have the same vision to provide exciting moments for our visitors in a unique environment, while always giving back to the community. We are honored to call them a partner as we both continue to grow our respective businesses."
Taylor and his family will be seen in ads revolving around several different promotions, including "SeaWorld Football Family of the Year" and "The Game Day Advantage."
The winner of "SeaWorld Football Family of the Year" Sweepstakes will be awarded a three-day, two-night SeaWorld and Aquatica vacation, as well as four season tickets to the 2013 Miami Dolphins games.
Florida residents can get a "Game Day Advantage" with special deals found only on Florida radio and TV ads.