Habit Heroes reopens at Epcot's Innoventions
Jan 19, 2013

Habit Heroes has re-opened at Walt Disney World. Habit Heroes was the ill-fated attraction that opened in Epcot's Innoventions last February and then quickly closed the next month. Its intent was to teach kids how to get rid of their bad habits, by promoting healthy lifestyle habits, such as a nutritious diet and staying active. There were three interactive areas in the game - guests were to try to get the remote control away from the "Control Freak," help Will Power and Callie Stenics battle villains "Sweet Tooth and The Snacker," and use exercise to show "Lead Bottom" how to get moving. Unfortunately, guests thought that Habit Heroes was too harsh, focusing only on individuals that were overweight.

On January 18, the newly re-imagined attraction opened, after Imagineers garnered input from multiple health experts around the country, including those specializing in children's health, weight, nutrition and obesity. Habit Heroes 2 takes 12 guests at a time through the three rooms of the 16-minute interactive attraction. In the first room, guests become recruits of Director Jin and her agents "Quench, Dynamo and Fuel." The goal is to take out the enemies of dehydration, inactivity and poor nutrition, which show up as cartoon symbols.

According to the Orlando Sentinel, some of these new enemies include: "the Scorchers are animated flames that dry you out. The Sappers resemble life-like boulders that weigh you down and sap your energy. Blocker Bots are many-armed monsters that stand between you and healthier food choices." Guests must work together through the three rooms using healthy habits, such as good foods, exercise and water to fight back.

Peggy Howell, spokeswoman for the fat-acceptance organization, was one of the biggest opponents to the first version of the attraction, saying "We're appalled to learn that Disney, a traditional hallmark of childhood happiness and joy, has fallen under the shadow of negativity and discrimination." Now, Howell says, "We really thank Disney and Epcot for listening to our concerns. We appreciate that they heard us and took the necessary steps to tailor the message for every person, not one segment of the population."

Brent Strong, creative director for Walt Disney Imagineering, said, "The final message is that we all have to work together to save the world from these bad-habit monsters."