SeaWorld switching from Pepsi to Coke
Dec 16, 2011

SeaWorld is joining the other two major Orlando theme parks and switching to Coke instead of Pepsi. SeaWorld has signed a 10-year sponsorship deal with Coca-Cola that will begin on January 1. The change will affect all U.S. SeaWorld parks. In Orlando, Walt Disney World and Universal Orlando already have exclusive deals with Coke.

SeaWorld's deal with the beverage company will not only include selling Coke products at their parks, but also consumer promotions and sponsorships.

Financial details of the agreement were not released, but Jim Atchison, SeaWorld Parks & Entertainment's president and chief executive officer, released a statement saying, "The Coca-Cola Company's exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs. Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world."