Disney Store and Selfridges are teaming up this holiday season to celebrate two beloved icons, Winnie the Pooh and Mickey Mouse, with a new limited-edition collection crafted in Selfridges’ distinctive signature yellow. The collaboration launches November 6, 2025, in Selfridges stores across the United Kingdom and online at DisneyStore.co.uk.
To mark the debut, the famous Disney Store plush mountain inside Selfridges London will be transformed into a cheerful Winnie the Pooh and Friends display. The bright yellow installation will capture the warmth and whimsy of the collection, creating a striking in-store experience for shoppers on launch day.
Winnie the Pooh, first introduced by A.A. Milne nearly a century ago, remains one of Britain’s most beloved characters. Milne’s stories have long held cultural significance. Pooh was reportedly a childhood favorite of a young Princess Elizabeth, later Queen Elizabeth II. Nearly 100 years after his first appearance, this new collaboration reimagines Pooh with a modern twist, pairing his timeless charm with Selfridges’ contemporary yellow hue. The range, conceptualized by Karen Billinghurst-Brown, blends nostalgia with bold British design, resulting in pieces that feel both classic and fresh.
- Winnie the Pooh & Friends plush range: Winnie the Pooh, Tigger, Piglet and Eeyore have received an all-yellow makeover and feature a special edition patch embroidered with the Disney Store at Selfridges logo on the foot. Available in small, medium and super large sizes!
- Winnie the Pooh & Friends plush bag charms: Bringing a playful touch of Disney fun to everyday accessories
- Disney x Selfridges Winnie the Pooh Yellow Limited Edition Pins: Un-bear-ably cute designs showcasing favorite characters from the Hundred Acre Wood
- Disney x Selfridges Mickey Mouse Limited Edition Pin: A collectible highlight of the range celebrating Disney’s iconic Mouse
- Create Your Own Yellow Headband Plush: Adding to the Create Your Own line up, Mickey Mouse head yellow plush available exclusively at Selfridges London
- Special Edition Mickey Mouse Ears Headband: A stylish nod to Selfridges’ unmistakable hue, blending timeless Disney fun with bold British flair
- Collectible Disney Store key: Designed especially for Selfridges
The collection is part of “A Most Magical Christmas,” a larger partnership between Disney and Selfridges that will bring festive Disney magic to Selfridges London, Manchester, and Birmingham. Guests can expect 18 themed Disney windows, more than 60 brand collaborations, exclusive fashion and gift items, and two limited-edition versions of the iconic Selfridges yellow shopping bag.
With its playful design and storytelling heritage, the Disney x Selfridges collection unites two brands known for sparking joy and wonder. Shoppers can explore the exclusive range beginning November 6 at Selfridges stores and DisneyStore.co.uk. Pardon me while I check flights to London! Ahem.
