One of Disney’s most recognizable traditions will return after Super Bowl LX this Sunday night, as the game’s standout player takes part in the classic “I’m going to Disneyland!” commercial.
After the Super Bowl ends, Disney will air its highly anticipated “What’s Next” television spot, featuring the Super Bowl champion celebrating the win by announcing plans to visit Disneyland Resort. The commercial will air nationally on major television networks and across social media platforms in both English and Spanish.
This Super Bowl and Disney tradition dates back to 1987, when New York Giants quarterback Phil Simms first appeared in the now-iconic ad after his Super Bowl victory. Since then, generations of Super Bowl heroes have followed suit, turning the phrase “I’m going to Disneyland!” into one of the most enduring moments in sports and pop culture.
After the commercial airs, the Super Bowl MVP will take part in a celebratory visit to Disneyland Resort. That visit will include a special cavalcade down Main Street, U.S.A., giving park guests the chance to join in the excitement as Disney welcomes football’s newest champion.
The annual Super Bowl commercial remains one of Disney’s most beloved traditions, blending sports, celebration, and theme park magic in a way that fans have come to expect every February.
