New ‘Alice in Wonderland’ Disney x Loungefly Series!

Now, you can’t say I didn’t warn you! This week is shaping up to be another densely packed merch moment, and we are keeping the magic rolling after this morning’s Monday Merch Meeting with a closer look at the brand-new Loungefly x Disney Alice in Wonderland four-piece set.

Inspired by Disney’s animated classic Alice in Wonderland, this collection is bursting with bold colors, playful details, and just the right touch of mischief. But there is one piece that completely stole my heart.

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The Queen of Hearts-inspired crossbody bag is everything. Featuring striking red and black tones with Queen of Hearts playing card details, it feels like it stepped straight out of Wonderland. The card accents are such a clever nod to the iconic villain herself, and the structured design makes it perfect for styling with your next park outfit. Let’s face it, this would be the perfect finishing touch for a Disney Bound, and you know how I love a Disney Bound!

Alice in Wonderland White Rabbit Zip Around Wallet, $42

Make every day a wonderland of style with this wallet!

You’ll find the White Rabbit from Disney’s Alice in Wonderland on the front. He holds a clock. You’ll find faux fur, embroidered, and plush details. Turn the wallet around to find details of a clock on the back! Inside, there are four card slots and one clear ID slot.

Celebrate one of your favorite Disney movies with this accessory!

  • Polyurethane
  • 4 card slots & 1 clear ID slot
  • Applique, embroidered, faux fur, plush, and printed details
  • Coordinating interior lining
  • 4″W x 6″H
  • 10cm W x 15.2cm H

This is an officially licensed Disney product.


Alice in Wonderland White Rabbit Handbag, $90

Who’s ready for a wonderland of style?!

This handbag is inspired by the White Rabbit from Disney’s Alice in Wonderland. You’ll find a white-and-grey checkerboard pattern all over the bag. A stripe of blue along the base says, ‘I’m Late.’ You’ll find a 3D molded metal charm of the rabbit on one side, and you’ll find a blue appliqué of him on the back with debossed details. Two sherpa appliques extend down from the top handle that look like rabbit ears! You’ll also find a charm of a clock attached!

Fall down the rabbit hole and make a statement with your style with this bag!

  • Polyurethane
  • Sturdy top handle
  • Applique, debossed, enamel charm, metallic polyurethane, molded metal charm, sherpa, and printed details
  • Coordinating interior lining
  • 9.5″W x 8″H x 5″D
  • 24.1cm W x 20.3cm H x 12.7cm D

This is an officially licensed Disney product.


Alice in Wonderland Exclusive Queen of Hearts Crossbody Bag, $75

Fall down a rabbit hole of exclusive style!

This crossbody bag is inspired by the Queen of Hearts from Disney’s Alice in Wonderland. You’ll find a debossed pattern of diamonds all over, and the bag is half red and half black. In the center, in a heart, you’ll find the silhouette of the Queen of Hearts. Attached to the crossbody strap are card soldiers with gold foil details.

This is the perfect bag to show off your love for Disney and to make a fun fashion statement!

  • A Loungefly exclusive!
  • Polyurethane
  • Adjustable crossbody strap
  • Gold foil, applique, debossed, molded metal charms, and printed details
  • Coordinating interior lining
  • 7.5″W x 8″H x 3.5″D
  • 19cm W x 20.3cm H x 8.8cm D

This is an officially licensed Disney product.


Alice in Wonderland White Rabbit Cosplay Mini Backpack, $90

Don’t be late!

This mini backpack is ready for any important date! It features the White Rabbit from Disney’s Alice in Wonderland. You’ll find faux fur, embroidered facial details, PVC, and plush details on the bag to bring the rabbit to life. He holds a clock, and the hands spin on a rivet! Fall down the rabbit hole of style!

  • Plush and pleated-polyurethane mini backpack with polyurethane trim
  • Sturdy top handle
  • Adjustable shoulder straps
  • Applique, embroidered, faux fur, PVC, spinning rivet, and printed details
  • Coordinating interior lining
  • 9″W x 10″H x 4.5″D
  • 22.8cm W x 25.4cm H x 11.4cm D

This is an officially licensed Disney product.

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Come on! That bag detail!? It’s perfection. Am I wrong?


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Zoë Wood is a travel writer from Sydney, Australia. Since her first visit to Disneyland at the age of 6, she has spent her years frequently visiting Disney Parks and traveling around the world.

Join Zoë as she lets you in on all the tips, tricks, anecdotes, and embarrassments that arise from her family adventures.

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