In a unique twist to Disney’s growing trend of attraction- and resort-specific merchandise, I recently stumbled upon a restaurant-exclusive collection at Disney’s Contemporary Resort.
This merch collection is inspired by the beloved Chef Mickey’s, *the* quintessential spot for character dining at Walt Disney World. Seriously, if you grew up going to Disney, you probably have a photo with Mickey or one of his pals at Chef Mickey’s from around its 1995 opening.
— That’s me. Once a Goofy lover, always a Goofy lover.
…And it’s an all-you-can-eat-buffet-character-dining staple for family vacations today! Now, you can take a piece of one of the most popular Disney dining experiences home. This merch line is available at Bay View Gifts nestled inside the Contemporary’s Grand Canyon Concourse.
The collection includes kitchen accessories such as themed aprons, kitchen towels, as well as Disney souvenir staples like a pin, ornament, and die-cut magnet. The colorful designs feature the restaurant’s logo with Mickey Mouse in his chef attire. Take a look!
Chef Mickey & Minnie Plush | $24.99 each
Chef Mickey’s Logo Pin | $12.99
Chef Mickey’s Ornament | $22.99
Chef Mickey’s Magnet | $14.99
Chef Mickey’s Kitchen Towels (Set of 2) | $27.99
Chef Mickey’s Adult Apron | $39.99
Chef Mickey’s Chef Hat with Ears | $19.99
Chef Mickey’s Coloring & Sticker Book | $17.99
While Disney has increasingly embraced specifically themed merchandise lines, such as the surprise release of DINOSAUR goods or resort-branded apparel — this Chef Mickey’s launch may mark the first time the company has created a full collection for a single restaurant. It raises the question: could this be the beginning of a new wave of dining location-specific merchandise?
With its iconic status, Chef Mickey’s is a logical first choice. But if the collection proves popular, it’s not hard to imagine similar lines for other fan-favorite dining spots like ‘Ohana, Be Our Guest, or Sci-Fi Dine-In Theater. Which Disney dining location would you like to see official merchandise made for?
