Disney x Selfridges Collab Brings New Merchandise

As the 100-day countdown to Christmas begins, The Walt Disney Company and Selfridges are teaming up for something truly spectacular. The festive collaboration, A Most Magical Christmas, promises to capture hearts with experiences both in-store and online, all sprinkled with the nostalgia of classic Disney stories. With a playful nod to Walt Disney’s timeless idea of family entertainment, the celebration invites guests to embrace the season with childlike wonder, whether through whimsical displays or exclusive holiday treasures.

From November 6th (magically, also my birthday!), Selfridges’ London, Manchester, and Birmingham locations, along with Selfridges.com, will transform into enchanting wonderlands filled with Disney pixie dust. Expect 18 dazzling window displays, more than 60 special brand collaborations, and two limited-edition Disney versions of the iconic Selfridges yellow bag. Even the façade of the London store will shimmer with festive magic, making this one of the most unmissable holiday events of the year. And for those eager to get started early, the Selfridges Christmas Shop is already open, brimming with Disney decorations that bring beloved characters like Mickey, Tinker Bell, and your favorite princesses to life in sparkling bauble form.

Before we get many more details of what new merchandise will be arriving, I wanted to show you just a few of the items that are already available, including next-level plush toys that look like the artist’s original animation has leapt off the screen to join you on your next adventure. These character plush toys are absolutely beautiful, but brace yourself, they aren’t cheap. On the upside, if you ever wondered what a $420 plush toy looked like, now is your chance to find out.