In an effort to expand the offerings at Disney Springs, the new Ever After Jewelry Co. & Accessories opened this month. The store occupies the space formerly known as D-Living which featured various seasonal themed set-ups for merchandise displays such as Flower & Garden, Beauty & the Beast, and more. Disney is looking at Ever After to be a more permanent venue, one that I welcome with open arms.
You might say that the store is as “pretty as a package,” and that is quite evident from the moment you see it. Outside, the grand windows are wrapped in a gold bow and inside the space is decorated with cascading lights, sparkling chandeliers, and impressive displays. Most striking, select quotes from Disney films – specifically those said by female characters – adorn the walls. This adds a nice touch without saturating the area with Disney memorabilia like you’d find in World of Disney in the Marketplace. The fixtures are bright and open, and mirrors can be found throughout; this gives the store more of a boutique feel. Even the registers are hidden behind long white tables instead of the standard up front.
The merchandise offerings include Alex & Ani jewelry, Dooney & Bourke and Loungefly handbags, unique Disney jewelry, and more. I was quite impressed with the selection and appreciated the fact that it showcased a variety of styles. One can find both formal and casual options here.
This also appears to be another location for newly released items. Recent patterns of Dooney & Bourke including Peter Pan, Pirates, Tinker Bell, Bambi, Snow White, Mickey Ear Hats, and more. You’ll also find the cherished “Sketch” pattern in numerous styles.
Overall, I think that Ever After Jewelry Company is an excellent addition to Disney Springs. Be sure to stop by during your next visit to Town Center. Happy shopping!