Walt Disney Parks and Resorts has announced that they’ve extended their partnership with the Kimberly-Clark Corporation. The company’s brands can already be found at the theme parks, but this new alliance will expand upon that partnership.
Details of the partnership include:
- The re-branding of the parks’ baby care centers as “Baby Care Centers hosted by Huggies”
- Several of the company’s brands (Huggies, Pull-Ups, Kleenex and Cottonelle) will be available for purchase at the Disney theme parks and Disney Cruise Line ships
- Disney Junior – Live on Stage! will be sponsored by Pull-Ups.
- The park’s stroller rental locations will be sponsored by Huggies.
- Kimberly-Clark Professional’s brands will be used around the parks and Disney Cruise Line.
- Kimberly-Clark and Disney Baby will team up to create new social media and digital content.
Mike Hsu, Group President, Kimberly-Clark North America, said, “Today marks an important day in our 20-year relationship with Disney. Our well-known Kimberly-Clark brands are trusted around the world, and have been built based on a strong, emotional connection with families. Through this expanded relationship with Disney, we will take the next step in making lives better. This relationship will provide millions of parents each year with convenient access to their favorite family products featuring the Disney licensed characters as well as comfortable diaper changing areas as they experience the joy of visiting Disney parks with their children.”
