During the ceremony, Iger shared:
NBA Experience lets everybody who loves the game, live it. We’re excited to open the doors to a fun and unique experience for fans of all ages.
The event was hosted by ESPN’s Rachel Nichols and invited guests were treated to T-shirt tosses, fan-cams, a dance performance, and an appearance by Mickey and Minnie.
The opening also featured Hall of Famers Kareem Abdul-Jabbar and Grant Hill, along with current and former players Dwyane Wade, Brook Lopez, Mike Conley, Victor Oladipo, Aaron Gordon, Udonis Haslem, and Swin Cash.
Commission Silver said of the new Experience:
I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination at Disney Springs. Disney creates memorable experiences better than anyone, and we are thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world.
NBA Experience gives fans a chance to feel what it’s like to walk in the footsteps of NBA and WNBA players by participating in 13 different basketball-related activities.
Here’s a look at the highlights from the grand opening:
Source: Disney Parks Blog