Purple MagicBands are now available as a choice for a Walt Disney World hotel stay or Annual Passholder MagicBand. Guests have been asking for a purple choice since the introduction of the bands. Disney answered with the availability of purple as a retail MagicBand, but until now, that was the only way to obtain one.
On the My Disney Experience app and website, guests with an upcoming hotel stay or a new/renewed Annual Pass can customize a MagicBand with choice of color and choose the name that is written on the back. Previously, the available choices were gray, red, orange, yellow, green, pink, and blue.