In huge industry news, on Monday, two of the world’s most well-known brand names launched a joint venture ‘Coca-Cola x Marvel: The Heroes.’ The move comes as an all-new collaboration for the two brands that will feature some of Marvel’s most popular characters on Coca-Cola packaging and marketing.
In the limited-time campaign, the two beloved brands are bringing the world of Marvel to life with a brand-new TV commercial, as well as a never-before-seen consumer experience featuring exclusive, limited-edition Coca-Cola pack designs featuring 38-character illustrations.
The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website.
In addition to the collectable cans and innovative AR experience, Coca-Cola x Marvel: The Heroes offers fans a chance to win exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.
The Walt Disney Company
Zoë Wood is a travel writer from Sydney, Australia. Since her first visit to Disneyland at the age of 6, she has spent her years frequently visiting Disney Parks and traveling around the world.
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