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The Walt Disney Company Joins Coca-Cola in New Collaboration

The Walt Disney Company Joins Coca-Cola in New Collaboration Coca-Cola-x-Marvel_The-Heroes_Key-Visual_NoQR-1200x675

In huge industry news, on Monday, two of the world’s most well-known brand names launched a joint venture ‘Coca-Cola x Marvel: The Heroes.’ The move comes as an all-new collaboration for the two brands that will feature some of Marvel’s most popular characters on Coca-Cola packaging and marketing.

In the limited-time campaign, the two beloved brands are bringing the world of Marvel to life with a brand-new TV commercial, as well as a never-before-seen consumer experience featuring exclusive, limited-edition Coca-Cola pack designs featuring 38-character illustrations.

The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters, each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website.

In addition to the collectable cans and innovative AR experience, Coca-Cola x Marvel: The Heroes offers fans a chance to win exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.

The Walt Disney Company

Zoë Wood is a travel writer from Sydney, Australia. Since her first visit to Disneyland at the age of 6, she has spent her years frequently visiting Disney Parks and traveling around the world.

Join Zoë as she lets you in on all the tips, tricks, anecdotes, and embarrassments that arise from her family adventures.


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