V.I.PASSHOLDER Pop-Up Halloween Merchandise Event Sept. 28 at Magic Kingdom

Brand new Halloween merchandise is coming to Magic Kingdom and Walt Disney World Annual Passholders get first access to it all. For the first time ever, a V.I.PASSHOLDER Pop-up Merchandise Event is set to take place at the Emporium at Magic Kingdom Park from 7:30-9 a.m., on Friday, September 28.


Merchandise that will be available includes:

  • Villain Ear Hat Collection by Dooney & Bourke – Show off your wicked style with the Villain Ear Hat Collection by Dooney & Bourke, including a tote, crossbody purse, and wristlet. Featuring an allover pattern of various Disney Villains embodied as Ear Hats, this collection is the epitome of evil elegance. Created especially for Walt Disney World Resort and Disneyland Resort. Purchase of these items is limited to 2 per Guest.


  • Limited-Release Haunted Mansion Hitchhiking Ghost Plush Set (pictured at top) – Happy haunts materialize with this limited release collectible plush set. This item features individual plush of Ezra, Phineas, and Gus all beautifully packaged in a Madame Leota tombstone-shaped box. A perfect addition for all cold-blooded collectors!


  • Tim Burton’s The Nightmare Before Christmas Merchandise – Add a little spookiness to the holiday season with merchandise celebrating the 25th anniversary of Tim Burton’s The Nightmare Before Christmas.



Annual Passholders will receive a complimentary refreshment and a haunted treat during the event and might have the chance to mingle with a few memorable Disney faces as they shop.

A valid annual pass and photo ID will both be required to check-in, but registration is not necessary. Special merchandise will be available until supplies run out and Passholders may use their 20% merchandise discount for purchases made during this event.

Note: Non-Annual Passholders will be able to purchase these items beginning at 9:00 a.m. when Magic Kingdom opens for the day. The Villain Ear Hat Collection will also be available at Ever After in Disney Springs beginning Saturday, September 29th.

Source: Disney Parks Blog