Christmas arrived early at Disney Springs this year with the opening of Hallmark’s Holiday Ever After pop-up shop on October 7. Just over a week later, the little storefront has already proven popular with holiday shoppers, and several of the collection’s most sought-after items have sold through their initial in-store inventory.
You’ll find the limited-time shop in the Town Center neighborhood of Disney Springs, inside the former francesca’s storefront, between Gateway to Discovery and Everything But Water, near the Disney Springs Welcome Center.
And when I say little storefront, I mean little! The shop packs plenty of Christmas merchandise into a relatively small space. With so many guests stopping by, it’s not unusual to find a short queue forming outside as employees manage the number of shoppers inside.
The collection celebrates Hallmark Channel’s upcoming original movie, Holiday Ever After: A Disney World Wish Come True, which premieres November 28. Starring Lacey Chabert and Travis Van Winkle, the movie follows a family Christmas vacation at Walt Disney World that takes an unexpected romantic turn.
Inside the shop, you’ll find holiday apparel, ornaments, greeting cards, home goods, and accessories featuring Mickey Mouse, Minnie Mouse, and festive designs inspired by the film. The collection also includes collaborations with Vera Bradley (available at the individual Vera Bradley shop at Disney Springs), Loungefly, Corkcicle, and other brands.
Several popular items have already disappeared from the shelves, including Loungefly bags, Corkcicle mystery Disney pins, select kitchenware, ornaments, and Spirit Jerseys. Inventory varies, and shoppers looking for a particular item may have better luck online, where more of the collection remains available. Hallmark.com and participating retailers carry merchandise from the collaboration, although online availability can change.
The shop itself is worth a look, especially if you love Hallmark Christmas movies and Disney holiday merchandise. Just keep in mind that the small space can get crowded, and you may need to wait a few minutes to get inside.
Here’s a look at some of the merchandise currently available:
Mickey & Minnie Gingerbread Nutcrackers | $68.99 each
Loungefly Ear Headband | $34.99
Holiday Ever After Pajamas | $24 for Kids, $20 for Toddlers ($30 for Adults currently sold out)
Mickey & Minnie Ornament | $28.99
Favorite Disney Memories Keepsake Ornament with Voice Recording Feature | $28.99
Holiday Ever After Kitchen Towel Set | $19.99
Mickey Wreath & Cinderella Castle Christmas Cards | $7.59 each
Wrapping Paper | $6.29
Gift Bag | $4.99
The shop also carries other Hallmark merchandise beyond the collaboration products, including apparel celebrating Hallmark Christmas movies, additional Disney Hallmark Keepsake ornaments, apparel, Disney-themed gift wrap and stationary.
Additional Hallmark-branded gift ideas include an array of drinking glasses featuring characters from Disney, Pixar, Star Wars, and The Muppets.
See anything you’d like to pick up for yourself or for under the tree?
