This summer, Coca‑Cola and Disney have teamed up on a cosmic new campaign: “Coca‑Cola x Star Wars: Refresh Your Galaxy”. Designed to celebrate Star Wars fandom, the collaboration offers AR magic and limited-edition packaging across the globe, with some Disney Park-exclusive designs headed for Walt Disney World and Disneyland.
The collaboration also celebrates the 70-year partnership between Disney and Coca-Cola, which began with the opening of Disneyland in 1955.
Designs & Locations
The campaign officially launches in July 2025 and will be available in North America, Latin America, Europe, Japan, and across Asia-Pacific regions. Ultimately, there are 30 unique Coca-Cola bottle and can designs spotlighting well-known Star Wars characters. Of those, 27 will be available worldwide on Coca-Cola Classic and Zero Sugar varieties:
Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous and Emperor Palpatine
Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu and an Imperial Stormtrooper
The remaining 3 designs are exclusive to Disneyland in California and Walt Disney World in Florida, available at several food & beverage locations throughout the resorts. The park-exclusive characters include:
- The Mandalorian and Grogu
- A First Order Stormtrooper
- Chewbacca
Interactive Experiences
Each bottle and can includes a QR code that unlocks a special augmented reality feature. When scanned, fans can record a personalized Star Wars-inspired hologram message -offering hope, inspiration, or encouragement- and shared within the community.
“This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom.” – Islam ElDessouky, Coca-Cola’s Global VP of Creative Strategy & Content.
“Coca-Cola x Star Wars: Refresh Your Galaxy” celebrates the stories and characters that inspire us, the power of fan communities, and the creative possibilities made real through new technology.
May the force be with you.
