Disney has released a customizable handbag merchandise collection called “Once Upon a Bag”. You can build your perfect Disney bag a la carte – choosing from a tote bag, strap, wallet, and accessories like a mini bag keychain. Designs include the famous Haunted Mansion wallpaper print, classic Mickey Mouse, Disney Princess, and a designer-inspired Disney print. If you’re heading to Walt Disney World, you can find the new bags and accessories inside the Marketplace Co-Op at Disney Springs. The great news is some of these pieces are also now available on the Disney Store site.
1. Choose a Bag
Each structured tote bag is $54 and includes a top zipper closure, interior pocket, top handle, an included 27″ crossbody strap, and exterior clip for accessories. The bag is 6 1/2” H x 8 1/4” W x 4” D. Current designs at Disney Springs include –
Disney Icons mini tote – Mickey head silhouette, Disney logo “D”, and castle tone-on-tone design in either baby pink or black.
Disney Icons mini tote – Mickey head silhouette, Disney logo “D”, and castle tone-on-tone print in denim.
Walt Disney World 1971 embroidered beige canvas mini tote.
Classic Mickey Mouse silhouette tan canvas (not pictured).
2. Select a Strap
Each strap is $24 with swivel lobster claw clasps, a D ring for attaching keychains, and is adjustable 28 1/2” – 47 1/2”. Designs include –
Beige WDW bag strap with retro Mickey globe icon.
Mickey Mouse bag strap with “leather” detail on the clasp and Mickey silhouette pattern on the strap – available in both black and white.
Cream and black bag strap with Haunted Mansion “HM” with black “leather” clasp.
3. Pick a Wallet
Each card wallet is $28 and holds up to 6 cards plus a middle zipper compartment and a keychain with a clip. Designs include –
Pink Disney Princess wallet with Aurora’s crown and pink bows.
Denim and navy Mickey Mouse wallet.
Gold and black “leather” Mickey wallets with embossed Mickey Mouse signature on the reverse.
4. Add Your Style
Once Upon a Bag has three different mini tote bag charms to choose from each costing $24. Each bag charm has a top zipper closure with a keychain clip.
Classic Mickey Mouse canvas bag charm.
Pink Disney Princess bag charm.
“Charmed in the Park” by Disney accessories
While the Charmed in the Park collection of accessories isn’t new, it’s in the same display as the Once Upon a Bag customizable merch. The $30 bag charms could easily be added to any of the new tote bags and the jewelry falls right inline with the trend of personalized accessories.
“Logo Mania” Collection
Across from the Once Upon a Bag options at Marketplace Co-Op is the colorful Logo Mania collection. This further expands your custom bag options with Walt Disney World branded bag charms and keychains.
Disney Springs’ Market Place Co-Op is currently undergoing updates and changes to its offerings. The Once Upon a Bag options are another example of the exciting, new merch that’s hit Disney parks in 2026!
