Disney is introducing a colorful new merchandise line inspired by the feelings, memories, and places that keep fans coming back to the parks again and again — all through individual monochromatic collections.
The new Logo Mania collection features more than 120 items across six color-themed collections. Each color is named after a feeling or place guests can experience at Disney Parks and includes a signature park icon that ties the collection together. Fans can expect a wide variety of merchandise including apparel, hats, accessories, plush, souvenirs, jewelry, home goods, and the return of nuiMOs.
The Logo Mania collection launches June 12 at both Disneyland Resort and Walt Disney World, though two of the six collections will be exclusive to Walt Disney World.
Last Day of Trip Blues (Disneyland & Walt Disney World)
If you’ve ever found yourself planning your next Disney vacation before your current one is over, this collection may feel very familiar.
Disney describes the cobalt blue “Last Day of Trip Blues” collection as blending “the feeling of last-day magic with reflection and a ton of fun.” The signature icon for the collection is a Disney balloon, representing a little piece of Disney magic you can hold onto, no matter where you go.
The Tiki Tiki Tiki Room (Disneyland & Walt Disney World)
Fancy tropical adventures, DOLE Whip, and shades of green? You’ll probably find yourself gravitating toward the emerald green “Tiki Tiki Tiki Room” collection.
Inspired by Walt Disney’s Enchanted Tiki Room, the collection’s signature icon is a Tiki bird, while the rich green color is meant to evoke lush gardens, jungle canopies, treehouses, and tropical escapes.
Fantasyland Feels (Disneyland & Walt Disney World)
Bright pink and filled with storybook charm, Disney says the “Fantasyland Feels” is for those who “love twirling in teacups” and enjoy adventures to Neverland and beyond. The signature icon is a Mad Tea Party teacup, chosen to represent that magical feeling when a fantasy world comes to life right in front of you.
Disney describes the collection as capturing “that flutter of childlike wonder” along with all the happily-ever-after energy fans associate with Fantasyland.
Park Hopper (Limited-Time Release)
The limited-time release bright orange “Park Hopper” collection’s signature icon is an orange monorail, celebrating one of Disney’s most iconic modes of transportation. Disney says the collection is designed for fans who are “always moving and looking for the next fun thing to add to the list.”
The merchandise embraces the excitement of bouncing between experiences while also encouraging guests to appreciate those classic Disney transportation moments, from hearing the monorail chime to the familiar announcement to “please stand clear of the doors.”
Popcorn on Main Street (Walt Disney World Exclusive, Limited-Time Release)
Available only at Walt Disney World, the yellow “Popcorn on Main Street” collection is inspired by one of the most recognizable Disney park traditions.
Disney says the collection is for guests whose vacation truly begins with “Main Street Cinema lights, the scent of buttered popcorn, and a view of Cinderella Castle.” The collection is designed to bring back memories of strolling down Main Street, U.S.A., enjoying a fresh bucket of popcorn, and soaking in the atmosphere. This collection will be a limited-time Walt Disney World exclusive.
Parks After Dark (Walt Disney World Exclusive)
Also exclusive to Walt Disney World is the black “Parks After Dark” collection. Disney describes the collection as capturing that special feeling when “the lights start to twinkle, the parks begin to clear, and it’s near closing time.” The signature element is fireworks, representing the perfect ending to a Disney day.
More Colors Are Already on the Way
While six collections are arriving for the initial launch, Disney says this is only the beginning for Logo Mania, with new additions coming soon to the color lineup. Which collection most resonates with you, or which shade are you hoping to see in the future?
