Disney and Formula 1 are shifting into high gear this weekend with the European debut of the Disney x Formula 1 “Fuel the Magic” campaign at the Formula 1 Pirelli British Grand Prix 2026. While race fans at Silverstone can enjoy live entertainment and character appearances, Disney fans everywhere may be more interested in the brand-new merchandise collection launching alongside the event.
The collaboration introduces a variety of apparel, accessories, and collectibles inspired by Mickey Mouse and the world of Formula 1. The new products are available throughout race weekend at Silverstone’s trackside fan zone, London’s F1 Hub on Oxford Street, online through Fanatics, and at select Disney Store and UNIQLO locations in the UK.
The collection ranges from everyday graphic tees to premium outerwear and Disney Store exclusives. Some of the highlights are included below.
The Disney Store collection focuses on Mickey Mouse, pairing racing-inspired graphics with embroidered details, reflective accents, and collectible touches. Standout pieces include a Mickey plush dressed in a detailed racing suit and helmet, plus a crossbody bag complete with enamel racing-themed charms.
Disney x Formula 1 Velocity Mickey Mouse Quarter-Zip Sweatshirt – £ 140.00 (approximately $190 USD)
Disney x F1 Racing Mickey Mouse Plush – £ 44.99 (approximately $61 USD)
Disney x Formula 1 Mickey Mouse Crossbody Bag – £ 70.00 (approximately $95 USD)
Disney x Formula 1 Velocity Mickey Motors Sports Jersey – £ 125.00 (approximately $170 USD)
Meanwhile, Formula 1’s apparel line takes a more lifestyle-focused approach with premium jackets, hats, and graphic tees that blend subtle Disney references with modern motorsport styling.
Formula 1 x Disney Five-Panel Hat – £47.00 (approximately $64 USD)
Formula 1 x Disney Racing Jacket – £210.00 (approximately $285 USD)
Formula 1 x Disney Graphic T-Shirts in Ivory or Black – £47.00 (approximately $64 USD each)
Formula 1 x Disney Key Charm – £30.00 (approximately $41 USD)
Formula 1 x Disney Varsity Jacket – £370.00 (approximately $500 USD)
UNIQLO is also joining the celebration with a limited-edition MAGIC FOR ALL x F1 collection. The affordable T-shirts feature Mickey-inspired race circuit graphics and artwork celebrating Formula 1 host countries around the world.
UNIQLO MAGIC FOR ALL x F1 Graphic T-Shirts in White or Black – £19.90 (approximately $27 USD)
The merchandise launch is part of Disney’s growing “Fuel the Magic” partnership with Formula 1, which has already included Mickey Mouse conducting the Bellagio Fountains during the Las Vegas Grand Prix, a Formula 1 display at Shanghai Disneyland, and Minnie Mouse waving the checkered flag at an F1 ACADEMY event in Canada.
Alongside the merchandise, guests attending the British Grand Prix can also experience performances from Disney Theatrical Group, including selections from The Lion King and Hercules, surprise appearances by Mickey and Minnie Mouse, themed photo opportunities, and Disney retail activations throughout Silverstone and London.
While many of these experiences are exclusive to the UK race weekend, Disney fans in the United States can still keep an eye on Disney Store and Formula 1 channels as the “Fuel the Magic” collaboration continues to expand worldwide.
