A brand-new Ralph Breaks the Internet-themed virtual reality experience inviting guests to become part of the world of the internet opened today at Downtown Disney at Disneyland, Disney Springs at Walt Disney World, and other locations across the country next week.
Ralph Breaks VR allows guests to join everyone’s favorite video game bad guy Wreck-It Ralph and his best friend Vanellope von Schweetz in a whole new experience that puts participants right in the middle of the action.
In designing the new experience, the teams at The VOID and ILMxLAB tapped into the latest VR technology as well as the physical setup of the space so they could offer guests the option to choose either Star Wars or Ralph Breaks VR. For Ralph Breaks VR, guests will launch pancakes and milkshakes against evil bunnies, kittens, and drones.
In Ralph Breaks VR, groups of four players, disguised as characters from the film called “Netizens,” break into the Internet with Ralph and Vanellope to play the newest, coolest video game ever. And as can be expected, everything goes wrong which is where the fun gets started.
“You basically have to try to get out of the Internet alive before you’re eradicated as a virus,” says Pamela Ribon, the writer for Ralph Breaks VR and co-writer for Ralph Breaks the Internet. “You don’t have to know any of the characters to experience this. It’s in the world that we have for the sequel, but it’s not dependent on the sequel to have a good time.”
Ralph Breaks VR is unique in that players actually move around inside the warehouse-sized space, talking to each other, helping each other. Players physically move from room to room, with each location a different candy-colored virtual space in Ralph’s world, including the Pancake Milkshake Diner, where players get to launch pancakes and milkshakes to help rescue Ralph. The total guest experience lasts approximately 30-minutes from check-in to check-out.
“There is nothing more magical than stepping inside a rich animated world—especially one filled with color, life, humor, and delightful characters, as is the case with Ralph Breaks the Internet,” says Vicki Dobbs Beck, Executive in Charge at ILMxLAB. “The launch of this project marks another successful collaboration between ILMxLAB and The VOID, with the incredible opportunity to work alongside the talented teams at Walt Disney Animation Studios. Ralph Breaks VR is an experience that brings a smile to your face and the desire to have another go around with friends and family.”
