If you’re planning to shop until you drop at this year’s D23: The Ultimate Disney Fan Event, you may want to start making room in your suitcase now. Or, like some of us, bring along a flat duffle bag that you can fill with everything you purchase.
Disney has released a first look at some of the exclusive merchandise heading to this year’s event, and it’s safe to say there will be something for just about every type of Disney fan. A new preview shared by D23 offers a glimpse at apparel, accessories, collectibles, plush, and home goods from both Disney and several fan-favorite brands.
Among the brands featured in the preview are , and more, giving attendees plenty of opportunities to pick up event-exclusive items they won’t find anywhere else.
One of the standout collections celebrates Sorcerer Mickey, with a Loungefly backpack, matching ears, wallet, and accessories featuring the iconic Fantasia look. Fans of Cinderella Castle will also spot a beautiful light blue LUG crossbody bag embroidered with the castle, while the cozy-looking castle plush (pictured at top) is sure to catch plenty of attention.
There are also some fun nods to Disney history and nostalgia. A vintage-inspired W.E.D. sweatshirt featuring Mickey Mouse pays tribute to Walt Disney Imagineering’s original name, while another item recreates Walt’s famous chili can in collectible form.
Disney Princess fans can look forward to an Ariel-themed sweatshirt featuring the lyric, “…and the ocean will be mine,” inspired by The Little Mermaid.
Of course, Disney also couldn’t resist adding a little contemporary style to the lineup. The preview teases apparel from lululemon, Spirit Jersey, and other popular lifestyle brands, along with plenty of accessories that look designed with Disney park days in mind. Whether you’re a collector searching for event exclusives or simply looking for something you’ll actually wear after the event ends, this year’s assortment appears to strike a nice balance between nostalgic Disney designs and everyday fashion.
This is just the start of what will likely be a much larger merchandise lineup. Disney has confirmed that additional collections and exclusive products will be revealed in the weeks leading up to D23: The Ultimate Disney Fan Event, which takes place August 14-16, 2026, at the Anaheim Convention Center.
If history is any indication, some of these items won’t stay on the shelves for long. So if something catches your eye in the preview, it might be worth making that merchandise booth one of your first stops once the show floor opens.
