New and Nostalgic Merchandise Collections Coming Soon to Disney World

New and Nostalgic Merchandise Collections Coming Soon to Disney World New-50th-Merchandise_0318ZO_0457

This spring will see three new product lines unveiled as part of the 50th Anniversary Celebration of the Walt Disney World Resort. The new lines will invite guests to commemorate their visit by taking a piece of the magic home. Blending new and nostalgic, the merchandise range will put a fun spin on the latest fashion trends and includes pieces inspired by retro designs and artwork from the 1971 grand opening of Walt Disney World Resort.



50th Anniversary celebration merchandise is available throughout the Walt Disney World Resort including Disney Springs. Select items will be carried at Walt Disney World Resort hotels, Disneyland, and on shopDisney.com.

Here’s a first look at the collections:



EARidescent Shimmer Collection


The EARidescent Shimmer Collection draws inspiration from the iconic gold and blue turrets of Cinderella Castle in Magic Kingdom Park, reflecting the festive décor seen across Walt Disney World Resort as a part of the 50th anniversary celebration.

  • EARidescent Shimmer Collection Minnie Mouse Headband glistens with bedazzled gold-toned sequins, the perfect accessory for any 50th anniversary celebration-themed outfit.
  • EARidescent Shimmer Loungefly Backpack blends a classic royal color scheme with modern design through a unique swirl pattern that marbles blue and gold hues together.
  • EARidescent Shimmer Collection Spirit Jersey, debuting later in spring, is a premium pullover Spirit Jersey featuring a ribbed crew neck, cuffed sleeves and gleaming EARidescent embellishments.

Disney Vault Balloon Collection


Longtime visitors of The Most Magical Place on Earth may recall the colorful balloon-patterned shopping bags used to package souvenirs purchased at Walt Disney World Resort in 1971. The Disney Vault Balloon Collection pays homage to the vintage Mickey Mouse balloon iconography from decades past.

  • Disney Vault Balloon Collection Spirit Jersey features a bright, whimsical print and heritage Walt Disney World Resort logos.
  • Disney Vault Balloon Collection Bucket Hat, with a transparent green panel and vintage Walt Disney World logo along the brim, is a fashion-forward item combining current style trends and 1970s flair.
  • Disney Vault Balloon Collection Loungefly Backpack offers a bold geometric design across the exterior pocket, which makes a statement with its electric blue straps and classic balloon print.

New to the Celebration Collection

New and Nostalgic Merchandise Collections Coming Soon to Disney World New-50th-Merchandise-lyuug67t2yu3jht42133

The Celebration Collection, which launched last fall at the start of the 50th anniversary celebration at Walt Disney World Resort, will expand to include brand new commemorative merchandise for the whole family.



  • Celebration Collection Backpack ­decorated with stylized renderings of Walt Disney World Resort landmarks including Cinderella Castle, Hollywood Tower of Terror, Spaceship Earth, and the Tree of Life.
  • Dooney and Bourke Purses and Wallet will be available on two bag styles or a wallet, showcasing favorite characters and iconic Disney Parks locations.
  • 50th Anniversary Character Plush Toys offerings expand with the debut of Donald Duck, Daisy Duck, and Goofy, all sporting 50th Anniversary celebration fashions.

Disney Vault Orange Bird Collection debuting later this spring!


The Disney Vault Orange Bird Collection pays tribute to Orange Bird, a favorite Disney character who has come to symbolize Florida and its legacy in the citrus industry. Orange Bird’s spunky personality shines through a range of groovy new products, inspired by the retro flower-power styles that rose in popularity during the early 1970s. The collection will debut later this spring.

  • Disney Vault Orange Bird Crossbody adds a touch of cuteness to any look as a three-dimensional replica of Orange Bird.
  • Disney Vault Orange Bird Camp Shirt features a notched collar and muted color palette reminiscent of the 1970s, complemented by a cheerful motif of Orange Bird and various florals.
  • Disney Vault Orange Bird Denim Jacket brings vintage trends to the 21st century with a funky bubble font, stylized Orange Bird artwork, and decorative patches.

Do any items in these new collections float your boat? My favorite is the Disney Vault Balloon Collection – I’m going to need that water bottle at a minimum. Let me know in the comments section if you’ve added any of these new items to your must-have list!



Senior Editor for the DIS and DCL Fan | Disney Vacation Club Member | Thrilled to have been a '13/'14 Disney Parks Moms Panelist (now planDisney) | Lover of all things Disney; the Magic of Disneyland, Walt Disney World, and Disney Cruise Line | ºoº













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