The Walt Disney Company has its corporate tentacles in many different ventures these days. There are some obvious ones that spring to mind when the brand is mentioned, like the famed Disney theme parks, entertainment on the big screen, and at home with streaming services, along with characters, toys, and more. At its core, Disney is in the business of storytelling and all it encompasses. More recently, the push has extended into something much grander, which has the ability to bring that Disney magic into your home for good with Storyliving by Disney. This new residential community concept has been focused primarily on the Cotino site, as we have watched homes, community areas, and recreation buildings released in concept art, each with nods toward classic Disney stories.
The details about the Cotino Community have been savored by fans, who wonder if this new concept will be a sustainable way to create a living, breathing Disney village. Though, sometimes, the bigger picture gets lost in the details. While Disney fans scrutinize architecture and color palettes, we needed to be given a reminder of the end goal, with much of the message seemingly lost in the mix recently. The Walt Disney Company seems to have caught the vibe and has answered with a new approach to connecting with the audience that is, quite frankly, beautiful. Below is the latest commercial for Storyliving by Disney, encouraging you to ‘write the next chapter of your life with Disney.’
