Disney Kicks Off ‘Marvel: The Universe Unites’ Charity Campaign

Today on Good Morning America it was announced that the Walt Disney Company would be kicking off Marvel: The Universe Unites, which will be a charity campaign to raise funds and awareness for Starlight Children’s Foundation, Make-A-Wish®, and Give Kids The World.

On March 3-4, shopDisney.com and Disney stores in the U.S. will be donating 10% of sales of all Marvel products up to $50,000 to Make-A-Wish® who grants “life-changing wishes for children with critical illnesses.”

Disney Consumer Products and Interactive Media Chairman Jimmy Pitaro challenged the ensemble of Marvel actors to use social media outlets like Facebook, Instagram and Twitter using the hashtag #HeroActs to raise a million likes. In raising a million likes, the Walt Disney Company will donate $250,000 to Starlight Children’s Foundation®. In addition to Disney’s donation, Funko, which makes pop culture collectibles, will make a $1 million-dollar donation to Starlight Children’s Foundation®. Starlight Children’s Foundation helps comfort hospitalized children and their families.

Hasbro will also be donating $1 million to Give Kids The World, which is a village here in Central Florida that grants an unforgettable vacation to Walt Disney World for critically ill children and their families.

The Marvel’s Avengers: Infinity War ensemble will also be given a toy care package, with new Marvel products, which will be donated to children’s hospitals.

On March 3, there will be a Marvel: The Universe Unites Amazon Wish List, which will allow consumers to send Marvel Studios’ Avengers: Infinity War products to the Starlight Children’s Foundation®.

Chadwick Boseman (known to fans as the Black Panther or T’Challa) said, “Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play. Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”

Credit: BusinessWire
Image: Marvel Twitter