Disney and TikTok have announced a new partnership that will bring select Disney fan-created TikTok videos to Disney+, giving subscribers a new way to discover content inspired by Disney’s biggest franchises. The collaboration appears to replace Disney’s previously announced partnership with Sora, which was discontinued earlier this year.
The pilot program will launch in the United States over the coming months, with plans to expand into additional markets later. Through the new agreement, participating TikTok creators who choose to opt in will have their short-form videos featured not only on TikTok, but also in Verts on Disney+.
The curated collection will include videos inspired by characters and stories from across Disney, Pixar, Marvel, Star Wars, FX, and other Disney-owned brands.
As part of the partnership, TikTok creators will gain access to approved Disney assets from hundreds of films and television series, allowing them to create content using official clips and materials. Disney says the featured videos on Disney+ will be updated regularly to highlight current fan conversations and encourage viewers to explore stories in new ways.
“The best storytellers are fans first,” said Asad Ayaz, Chief Marketing and Brand Officer for The Walt Disney Company. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”
TikTok also emphasized the role its creator community plays in extending conversations around movies and television.
“Creators are at the heart of everything we do at TikTok,” said Dawn Yang, Global Head of Entertainment at TikTok. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”
Alongside the video integration, Disney and TikTok are launching a Disney Creator Ambassador Program. The jointly managed initiative will provide participating creators with opportunities such as increased visibility, access to exclusive Disney events, special rewards, and career development opportunities.
