Florida Blue, one of the state's leading health insurers, has formed a multi-year relationship as an Official Sponsor of Walt Disney World Resort to provide engaging experiences to guests who visit EPCOT as well as for those in their homes.
The relationship kicks off this month, providing residents of select 55+ communities an opportunity to bring a Taste of EPCOT International Food & Wine Festival into their homes through a virtual event featuring culinary demonstrations with a Disney chef, special musical guests, and other Disney experiences.
Sarah Iselin, Florida Blue executive vice president of Government Programs and Diversified Businesses, had the following to say about the new partnership:
Florida Blue is dedicated to providing health insurance solutions to Floridians of all ages—from childhood to the golden years—just as Walt Disney World Resort provides multigenerational appeal through its variety of engaging experiences and entertainment options. By forming this new relationship with Disney, we are aligning two strong Florida brands to provide residents at every age with unique events and opportunities that can only be achieved with a touch of Disney magic.
The relationship will expand next year as Florida Blue and Disney team up to bring EPCOT guests unique experiences inside the theme park, as well as special opportunities for residents at select 55+ communities. Details on these additional offerings will become available at a future date.
Carlos Castro, vice president of Disney Corporate Alliances, said:
For nearly fifty years, Disney has made magical memories for guests of all ages at Walt Disney World Resort. Through this new relationship with Florida Blue, we will be able to provide one-of-a-kind opportunities that continue to surprise and delight our guests and fans.