Disney Springs is about to get a whole lot more festive! A limited-time Hallmark Holiday Pop-Up is opening on October 7, which means we are just days away from seeing the new shop welcome its first guests.
Disney shared a reminder about the upcoming pop-up while revealing more about Holiday Ever After: A Disney World Wish Come True, the new Hallmark Channel Christmas movie filmed on location at Walt Disney World. The film stars Lacey Chabert and Travis Van Winkle and premieres Saturday, November 28, at 8/7c on Hallmark Channel.
Hallmark says the limited-time shop will be inspired by the new movie and will give guests a chance to browse the complete Holiday Ever After: A Disney World Wish Come True collection.
And there’s quite a bit coming. The collection includes greeting cards, Keepsake Ornaments, gift wrap, apparel, home goods, accessories, and other Disney-inspired gifts. Some of the merchandise incorporates a custom holiday design featuring Disney Parks imagery, and the broader collection includes items from brands such as Loungefly, Vera Bradley, Spirit Jersey, and Corkcicle.
Here’s another fun little piece of Disney history: Hallmark says this collection marks the return of Hallmark products to Disney Parks for the first time since the 1980s. That’s a pretty neat detail, considering how long Disney and Hallmark have been connected.
Exterior signage has already been installed at the Disney Springs location in Town Center, taking over the former Francesca’s storefront near Frontera Cocina and next door to Everything But Water.
If you’re visiting Disney Springs over the next few days, this is one storefront you’ll want to keep an eye on. And between Disney Christmas merchandise and Hallmark Christmas merchandise all in one place, I’m already concerned for my wallet.
