Disney has announced a new strategic alliance with Havaianas that extends to Walt Disney World, Disneyland Resort and Disney Vacation Club. Havaianas is known for their Brazilian-inspired footwear and has offered Disney-themed sandals for the past four years. Creating this new partnership will allow them to expand their offerings and reach to Disney fans.
The flip-flops will be sold at 22 retail locations at the theme parks; a “dedicated retail build-out” will be created at Blizzard Beach Water Park, Typhoon Lagoon Water Park and Disney California Adventure Park. Exclusive co-branded flip-flops will also be designed in partnership with Disney Theme Park Merchandise.
Beginning in November, the brand will also become a sponsor of all runDisney races.
Marcio Moura, Havaianas’ USA President, said, “We are thrilled to have entered into this relationship with the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club because they embody instant joy much like Havaianas. We look forward to creating a harmonious relationship and further expanding opportunities within the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club in the coming years.”
Photo credit: Havaianas
