Limited Edition Disney Princess ‘Heraldry of Heroines’ Collection Available Online


The Disney Parks online store has created a brand new collection of “apparel and accessories” inspired by the Disney Princesses. “Heraldry of Heroines” is the collection’s title. All the items will be available at Cody Reynolds, Creative Manager with Disney Consumer Products and Interactive Media Creative Group,  explained the new line:

“We wanted a collection that extended the story of the Disney Princesses at Disney Parks…Within the many unique kingdoms of the enchanted Disney realm lives an equally unique Disney Princess. In this collection, each princess is represented by an individual royal crest denoting strength, honor, and leadership. We looked to Fantasyland and imagery from classic animated features to design the coat of arms. This collection is a fun way to showcase the Disney Princesses without actually showing images of them.”


Each Princess has different release dates for their individual apparel and accessories. The first collection is Belle’s, which will be available on July 10-16. Her collection includes shirts and tank tops for adults and children, totes, and a backpack.


Ariel’s collection will be available in August, Cinderella’s collection will be available in September, Snow White’s collection will be available in November, and there will be two more collections in early 2018 that haven’t been announced yet.


Credit/Image: Disney Parks Blog

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