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Disney Receives Four IAAPA Brass Ring Awards

Earlier this week, we shared that Disney was recognized during the Thea Awards and now, the International Association of Amusement Parks and Attractions (IAAPA) has also awarded Disney with four Brass Ring Awards for immersive products and atmosphere entertainment.

Star Wars: Galaxy’s Edge took three Brass Ring Awards for the “experiential merchandise items” that can be found on Batuu.


Best Hard Good Item: The personalized lightsabers created by guests at Savi’s Workshop – Handbuilt Lightsabers. The experience is guided by ancient wisdom, yet crafted by the choices guests make before igniting it with a kyber crystal.


Best Visual Merchandising: The custom astromech units built by guests at the Droid Depot that interact with the land.


Best Plush: The Porg was recognized not only for the item itself, but also for the experience guests have when choosing their very own Porg from the Creature Stall.

Through outstanding products, we have helped create an entirely immersive experience that weaves the story of Batuu through every point in Star Wars: Galaxy’s Edge, said Kareem Daniel, president, Walt Disney Imagineering Operations, Product Creation, Games, and Publishing. Experiential storytelling is at the heart of what we do, and I am so proud of what these teams have collectively brought to life.

The Green Army Drum Corps that marches through Toy Story Land at Disney’s Hollywood Studios several times daily while playing percussion sets along with drum sequences received the Brass Ring Award for Best Atmosphere in the Live Entertainment category.

It’s incredible to see the effect that atmosphere entertainment has on our guests and the Green Army Drum Corps is no exception, said David Lightbody, senior vice president for Disney Parks Live Entertainment. We are thrilled to have been recognized by IAAPA for this talented group of musicians that help bring Toy Story Land to life and involve our guests in fun and memorable ways.

Source: Disney Parks Blog

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