The store is located in the old Harley Davidson building and features “a curated assortment of fashion-forward products inspired by beloved attractions at Disney Parks and timeless Disney characters.”
Alysia Kelly, Vice President for Store Design & Merchandising, adds that guests “will be immersed in a dynamic retail environment that celebrates trends, fashion and fun all with a distinctly Disney twist.”
The store decor features some great spots where guests can snap a selfie in their new outfits, including a large framed image of Cinderella Castle, a Mad Tea Party teacup, and a wall saluting “it’s a small world.”
In addition to a selection of parks merchandise like hats, headbands, and those popular Spirit Jerseys, DisneyStyle will have collections saluting the Orange Bird, Big Al, and Mr. Toad, plus a set of t-shirts saluting classic attractions like the Enchanted Tiki Room and the PeopleMover.
The official grand opening celebration will begin at 10:00am on Saturday. The first 500 guests will receive a special treat with their purchase and from 10:00am to Noon, M-A-C Cosmetics will be offering free in-store make up touch ups using their new “Patrick Star” Collection.
Finally, that day Disney PhotoPass photographers will be on hand with some special photo opportunities.
Source: Disney Parks Blog