Original Disneyland Prospectus from 1954 Sells For $10,600


Vintage Disney related collectibles, also known as Disneyana, can garner big money at the right auction. According to an article on Forbes.com by Simon Thompson, at the recent Remembering Disneyland auction a Disneyland prospectus from 1954 sold for $10,600, which was remarkable as its estimated value was about $1,000 or $2,000. The Remembering Disneyland auction in Sherman Oaks, California showcased over 800 rare Disneyland related items.

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The 1954 Disneyland prospectus was a 14-page booklet of images and information that was used to promote the park to prospective investors before it opened.

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The auction held at Van Eaton Galleries has hosted many Disneyana events including The Story of Disneyland, Collecting Disney, and Walt Disney’s Disneyland. Next year the auction’s theme will be items from the Happiest Place on Earth.



The 1954 Disneyland prospectus wasn’t the only item receiving attention at the Remembering Disneyland auction. A Main Street Keystone Cop costume sold for $6,900, an original elephant maquette from The Jungle Cruise sold for $12,075, a Tower of Terror room key cabinet sold for $12,650, the Tower of Terror television prop sold for $13,800, and an extremely rare Rainbow Caverns attraction poster sold for $16,100

Credit: Forbes
Image: Van Eaton Galleries


Stephen "Steve" Porter started going to the parks with his family in 1996. Since then he hasn't looked back! Steve was a cast member participating in the Disney College Program in 2013. Most recently he graduated from Penn State University!


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