Target and Disney Teaming Up for New Disney Princess Collection

Disney is working with Target to release an exclusive line of Disney Princess hardcover graphic novels, figures, and apparel that will appeal to both children and adult fans of the company’s leading ladies. This new line of merchandise was inspired by the Disney Princess Comics from publisher Joe Books.

The comics, illustrated by Amy Mebberson, showcase the daily lives of the iconic Disney Princesses in their fairytale kingdoms. The graphic novels promise to share stories of Ariel, Belle, Jasmine, Pocahontas, and Rapunzel “as they face the hilarious day-to-day situations of their worlds.” Mebberson is known for having a distinctive artistic style.


Disney Publishing Worldwide Senior Vice President and Global Publisher Tonya Agurto said, “With the growth of the kids’ comics category, we felt this is the perfect opportunity to portray our beloved Princesses through visual storytelling.”

Hasbro developed the figurines, which include small sets of Belle, Pocahontas, and Rapunzel, and larger sets of Ariel, Ursula, and Eric. The apparel was created by Hybrid Promotions, and include three shirts that “feature the speech bubble wit alongside our Princesses reimagined in this cool art style.”

Credit/Image: Disney Consumer Products and Interactive Media

Featured Image: Target