Disney offers refunds for Baby Einstein DVDs

Leah Zanolla | Posted: Oct 26, 2009 | Updated: Oct 19, 2014 - 9:25:27 AM

Disney is going to start offering refunds for its "Baby Einstein" movies. The company has been challenged regarding how educational the videos actually are for children. Any DVDs that were purchased between June 4, 2004 to September 4, 2009 can be exchanged for a cash refund, Baby Einstein book or music CD, or 25 percent off a Little Einstein product. Consumers have until March 4, 2010 to return their DVDs.

The Campaign for a Commercial-Free Childhood has been working for years to show that these videos are not "educational" as The Baby Einstein Company has claimed. The group believes that these refunds are the beginning of a "victory" for them. According to CBS News, the campaign complained to the Federal Trade Commission in May 2006, saying claims made on "Baby Einstein" packaging and the Web site were not supportable by scientific research.

The American Academy of Pediatrics recommends "children under 2 years old watch no television or other screen media." Experts say that early exposure to too much TV can lead to attention problems as the child grows.

The Walt Disney Company bought the Baby Einstein brand in 2001.