Last week, you may have seen a rumor floating around online that shopDisney would be reverting back to the Disney Store, but it couldn’t be confirmed. Today, the shopDisney website has a notice posted for visitors that the rebranding is official.
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Disney-owned shops, e-commerce, shop-in-shops, and outlets will once again return to being under one brand name: Disney Store.
Disney says that retail locations, including but not limited to World of Disney and others within Disney theme parks, will remain directly affiliated with the park location where they reside.
The changes will begin on January 23rd in APAC, February 12th in EMEA, and February 14th in North America.
