Walt Disney World Annual Passholders have a new reason to make a Joffrey’s stop this summer, with a lineup of limited-time iced coffee drinks arriving across the parks and Disney Springs from June 2 through July 31.
Each park is getting its own specialty cold brew, along with a bonus stop at Disney Springs:
- Magic Kingdom: Lucky Star Cold Brew (Joffrey’s Revive Kiosk)
- EPCOT: Parisian Pebble Cold Brew (select in-park kiosks)
- Hollywood Studios: Rockin’ Cold Brew
- Animal Kingdom: Forbidden Mountain Cold Brew
- Disney Springs (The Landing): Cinnamon Crunch Latte
Passholders can also turn it into a mini scavenger hunt. Guests who pick up a punch card and try all five drinks can earn a small espresso-themed prize once their card is completed. As always, that prize is only available while supplies last.
Now, on paper (or Instagram as the case may be), this is a fun idea.
Disney loves a good “try them all” experience, and this one spreads guests out across all four theme parks and Disney Springs in a way that feels intentional. It gives Passholders something a little extra to do this summer, especially if they’re frequent visitors looking for something new.
But here’s where I hesitate a bit.
I don’t know how I feel about food and beverage being locked behind a Passholder-only wall.
Exclusive merchandise? That makes sense. If you don’t have an Annual Pass, you probably don’t need a shirt or a magnet that says you do. That’s part of the fun of being a Passholder.
But food and drinks are different.
If someone walks up to a Joffrey’s kiosk and sees that Cinnamon Crunch Latte, and that’s their favorite flavor in the world (raises hand), are we really saying, “Sorry, not for you”? That feels like a strange line to draw, especially when food is such a shared part of the Disney Parks experience.
Disney has done Passholder-exclusive snacks and drinks before, so this isn’t new. It just keeps popping up enough lately that it’s starting to stand out to me more.
At the end of the day, it’s not a huge deal. There are plenty of other drinks to try, and most guests probably won’t even notice. But for the ones who do, like me, it can feel a little off.
So now I’m curious where all of you land on this.
Do you like seeing exclusive food and drinks for Annual Passholders, or would you rather these kinds of offerings be available to everyone in the parks?
