The Disney theme parks will soon start popping Pop Secret popcorn in the popcorn carts around the parks. Disney has signed an agreement with Diamond Foods to make Pop Secret popcorn the official popcorn of the Walt Disney World Resort in Florida and the Disneyland Resort in California.
Viewers will also begin seeing ads for Diamond Foods on ABC Family and the Disney Channel. العب واكسب Other marketing strategies planned are retail promotions, sweepstakes on the packaging and digital content creation. بيت 365
Pop Secret will become the sponsor of Fantasmic! at Disney’s Hollywood Studios and will sponsor movie nights at the Resort’s hotels.
Burke Raine, Vice President of Marketing, Snacks, at Diamond, said, “We have been looking for an alliance that is in-line with our core brand values and we couldn’t be more delighted to announce this relationship with Walt Disney World Resort and Disneyland Resort. Pop Secret popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities. روليت عربي ”
