As part of the “Give A Child The Universe” initiative, AMC is working with Color of Change to help give underprivileged children free access to matinee screenings of Disney’s A Wrinkle in Time. The initiative collects tickets donated by benefactors, individuals or groups, and then distributes them to “local partners, schools and community-based organizations.”
Color for Change describes themselves as “the nation’s largest online racial justice organization,” with over one million members. Executive director of Color Of Change Rashad Robinson had this to say about the initiative:
“Color Of Change believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen. From Selma to now A Wrinkle In Time, Ava DuVernay has set out to change the rules in Hollywood for people of color and women. By casting a black teenage actress Storm Reid as the heroine at the center of this story, the filmmakers and the studio send a powerful message to millions of young people who will see someone like them embracing their individuality and strength to save the world. We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film.”
Along with Storm Reid, who plays the A Wrinkle in Time‘s protagonist, the film based on the Madeleine L’Engle novel also stars Oprah Winfrey, Reese Witherspoon, Mindy Kaling.
The film debuts nationwide on March 9th, and tickets are currently on sale. If you would like to purchase tickets to donate, head to GivaAChildTheUniverse.com.
The donations may only include tickets for showings at AMC theatres, of course. Nikkole Denson-Randolph, vice president of special content for AMC said,
“The Wrinkle in Time story is one that children from all backgrounds and walks of life can identify with and draw inspiration from, and we are thrilled to celebrate this film in a meaningful way, through the vision of Ava DuVernay and in partnership with Color Of Change,”
Image: A Wrinkle in Time