Formula 1 and The Walt Disney Company have announced an exciting new collaboration set to launch in 2026, bringing Mickey Mouse and friends into the high-speed world of motorsport.
The new relationship is turbocharged by the two brands’ shared affinity for creativity, entertainment, and innovation, bringing fans together around the globe through unforgettable and one-of-a-kind experiences.
As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. – Tasia Filippatos, President of Disney Consumer Products
The announcement comes as Formula 1 continues to grow its global following. The company has seen a huge surge in growth with younger followers, with data showing more than 4 million children aged 8-12 actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are under 25 years old.
Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. – Emily Prazer, Chief Commerical Officer, Formula 1
The announcement was accompanied with a picture of Mickey, Filippatos, and Prazer posing in front of a new Disney x F1 race car at the Grand Prix Plaza in Las Vegas.
While exact details aren’t known just yet, the collaboration is set to include experiences, content, and merchandise around the globe. More information will be shared in the coming months.
